Today Influencer marketing has created a buzz all around the brand, market and an influencer. That brings in my mind to talk about Influencer marketing today. My commerce background made it very easy to understand me the fundaments of fours Ps while describing influencer marketing that helps in promoting any brand or business. What are four P’s – Product, Price, Promotion, and Place that’s the key for business success. Influencer marketing is not a new concept, it is a very old and effective technique to present a brand but Today influencer marketing become a hot topic which has taken a great pace and forms great impacts on people mind. One had shifted from the traditional way advertisement that is expensive, time-consuming and inefficient. Times change and marketers need to change with them. In today’s digital world marketing has become ever more pervasive in our lives as consumers, so marketers need to focus more on social media and make the connection with the brand to the customer.
Days are gone when people rush to the market for new product. Today, people tend to go online and research about the product and buy it online or from the market but today social media plays an integral role in a digital marketing strategy.
Influencer marketing is an awareness, improved perception 0f the brand product.
Nancy and Behrman really dove deep into this P’s, influencer marketing is not any easy fix but Behrman Communications knows where to send the right type of message across the right platform. Behrman Communications provides a wide variety of services, including brand elevation, strategic planning, social media marketing, and public relations.
The Power of Influencer Marketing
Every year mobile user increase does access to the internet, we know where we find our customers. Influencer marketing is far more credible and useful than any advertisement. Influencer marketing, today become a bridge that gives a connectivity to a Brand meet customer so it is necessary to place your product and services can be found online is very important. Make sure the content ranks well in search engine results. You may have the best product or service in the world, but if nobody knows about it, your business won’t last.
Being a part of Influencer marketing, I know it becomes my responsibility to provide an honest review to my audience. As an influencer, I speak about the good and the bad products reach my audience with the truth of the product without being pressurized.
Consumers of today are not the same as consumers of the past. They don’t listen to everything they hear on television or the radio. They don’t trust large companies whereas they love to know from people or influencers around social media then only the company earn their trust. The consumer today is much smarter to judge and understand the brand products, they do not fall in prey with promises done by the company. They believe what they see. So they trust the influencer more than brand as they able to witness the result presented by the influencer. It’s about unique, honest, legitimate relationships between the customer, brand and influencer.