Customer is King Of Successful Business

Knowing about customer need, requirements and how satisfied customer is with your service is important to make the organization grow and work efficiently.
Customer success is the function of a company responsible for managing the relationship between a vendor and its customers. Customer and business go hand in hand. Customer success pours success to your organization so it is very important to make good relationship with customer and vendor.

A good customer success moto is to value the customer throughout the journey from pre-purchase to post-sale and beyond. This can include onboarding, product training, customer service, and support. Welcome to the world of customer success with IQ user that gives the wide knowledge of it.

How Do You Measure Customer Success?

There are three Essential Customer Success key performance indicators


Customers churn is very necessary to understand why customers churn- churn means customers come and go or you can say leave your products for a given period of the time. As a performance metric, this will help to understand why customers churn.

Net Promoter Score (NPS)

It’s a customer satisfaction benchmark that measures how likely your customers are to recommend you to a friend. NPS measures the loyalty of customers to a company. By gathering more data than just your customers’ likelihood to recommend you, you’re able to make links between their responses and your NPS.
To calculate your NPS, you first have to survey your customers. The NPS is the typical answer to the question “On a scale of 0 to 10, how likely are you to recommend to a friend?”

  • Promoters: Customers who answer the question with 9-10
  • Passives: Customers who answer the question with 7-8
  • Detractors: Customers who answer the question with 0-6

Promoters are the loyal customers brings back new customer by recommending your products and services. Passives are indifferent and could become promoters — or they could switch to your competition. Detractors are unhappy customers, who do not like to stay with you and also can damage your reputation by sharing their bad experience with others.
But changes in the breakdown of scores — between promoters, passives, and detractors — also gives customer success teams an indication of which direction the overall NPS is trending.
NPS surveys help in cut down churn rate in half. Based on the responses received, contacting customers by sent emails and offers to customers depending on their level of satisfaction.
We can give offer discounts on products to the promoter, and thanked detractors for their honesty reviews and asked little help how to improve and come over with their expectations.

Customer Effort Score (CES)

Customer Effort Score (CES) is a type of customer satisfaction survey used to find customer loyalty by reducing customer efforts by measuring the ease of service experience with an organization. It asks customers to rate the ease of using products or services on a scale of “very difficult” or “very easy”.
The quest to improve customer effort score is seemingly never-ending, especially given the rise of new trends in customer success. To increase customer effort depend on the nature of your business model, customer journey, and customer relationships.


September 24, 2018

30 Replies to “Customer is King Of Successful Business”

  1. Deepalidhabu says: September 28, 2018 at 2:59 am

    Customer satisfaction is the most important key for any business success . Retaining them is a sign of growth and goodwill

  2. Yogita Joshi says: September 27, 2018 at 2:31 pm

    Business models should always concentrate on customer satisfaction. Well written post.

  3. Aritra Chakrabarty says: September 27, 2018 at 4:11 am

    Great post n extremely informative. True it is, every business model should aim at customer satisfaction.

  4. Ritika Bhui says: September 27, 2018 at 3:25 am

    Very well written post of such a trifold concept. More power to customer and customer relationship !

  5. Pavneet says: September 26, 2018 at 7:51 pm

    That is so correct and informative post . Customer is truly the king of any business.

  6. Neha Tambe says: September 26, 2018 at 5:38 pm

    This is an informative post.i had no idea about customer effort score and it’s importance.

  7. Disha says: September 26, 2018 at 12:55 pm

    A very useful post with detailed insights about customer relationships. And, very true that customer is always the king.

  8. Shraddha Bhalla says: September 26, 2018 at 11:28 am

    Very insightful. You make some great points for people who are dealing with customers.

  9. Sayeri says: September 26, 2018 at 10:20 am

    Customer is giving you the conversion so for any kind of business, they play the key role. Even when we get a project we first chalk out the TG because success rate depends on it only.

  10. U K says: September 26, 2018 at 9:52 am

    I will say that the customer is the King of any kind of business. Very crisp and clearly written post.


  11. Preeti Chauhan says: September 26, 2018 at 6:54 am

    Your post gave me helpful insights into why and how customer service is important to make the organization grow and work efficiently.

  12. Snigdha Prusti says: September 26, 2018 at 4:07 am

    Very true, customer is the real king of any kind of business. If there is no customer then the business will not able to rise and customer satisfaction is equally important to grow any business.

  13. Akanksha says: September 25, 2018 at 10:03 pm

    This is such a useful and informative post. Indeed consumer is a king of info . Even Google shows us advertisements relevant to us depending upon our browsing patterns.

  14. Neha Sharma says: September 25, 2018 at 6:33 pm

    That’s true, Gurjeet. A customer is the God for business and that’s why almost every company focuses on customer satisfaction. Thanks for sharing this informative post.

  15. Tina says: September 25, 2018 at 6:14 pm

    Customer is always the king when you are providing any service. They are, thats why businesses are.

  16. Siddhi says: September 25, 2018 at 5:56 pm

    Wow! I never knew business involves so many aspects. It is such a layered concept. Loved reading the post.

  17. Richa Mina says: September 25, 2018 at 5:47 pm

    customer satisfaction is everything in marketing. detailed description about customer

  18. Khushboo says: September 25, 2018 at 4:28 pm

    That’s a well written post. I agree customer is the king. Without customer no-one can do business.

  19. Charu Chittwal says: September 25, 2018 at 3:45 pm

    Sounds an amazing post, especially for those who are starting a new business, I have a friend planning a startup, will definitely share the link with him too

  20. Varsh says: September 25, 2018 at 3:25 pm

    Without customer there can be no business. Knowing what he/she wants through studies and research is important.

  21. Neha Jain says: September 25, 2018 at 2:53 pm

    Indeed customer is King..and regular surveys for customer service helps a lot in any business

  22. Mrinal Kiran says: September 25, 2018 at 2:00 pm

    Now I understand why every brands once in a while comes up with a survey asking if we would recommend it to other people! This post is really interesting!

  23. Deepa says: September 25, 2018 at 1:59 pm

    Customer is the most important person when it comes to any kind of business. You shared some great pointers about maintaining good customer client relationship.

  24. Rohini James says: September 25, 2018 at 1:32 pm

    After 15 years of doing business development I have learnt the same thing – customer is King. But measuring success is very unique but a sensible way of assessment.

  25. Ruchi Verma says: September 25, 2018 at 4:47 am

    You have really pointed out great points and mentioned very clearly how a bussiness can be successful with giving customer a satiisfaction !!

  26. Rinkel Arora says: September 25, 2018 at 4:22 am

    A customer client relationship is everything in business and this article helps to retain one.

  27. Jhilmil Bhansali says: September 25, 2018 at 3:15 am

    Indeed for any business customers risk the king. It is the customers reaction which tells you about your products , marketing strategy and the real modifications you need to do.

  28. Hema says: September 24, 2018 at 6:50 pm

    This is an insightfull post. Got to know about the Customer Effort score survey. A perfect guide for all those who want to excel in their busienss. I totally agree that customer is a king and should be treated like one.

  29. Priyal says: September 24, 2018 at 6:50 pm

    Can’t deny in this that customer is the king for a successful business.
    Well written post

  30. Priyanka Patwari says: September 24, 2018 at 3:54 pm

    the customer is the reason why the business is there. if there are no customers the business would fail and hence not make any profit so the customer is king as they bring money into the firm.

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