vocal for local

Diwali is the Indian festival of lights, lasting for five days during the month of Kartik( a Hindu lunisolar month). Diwali symbolises the spiritual “victory of light over darkness, good over evil and knowledge over ignorance. During this festival, Indians light a row of clay lamps(deeps) outside their house, which symbolises the inner light that protects from spiritual darkness. This festival is as important to Hindus as Christmas holidays is to Christians. With the start of Kartik month, worldwide preparation for Diwali starts. Diwali is all about the excitement for lighting the Diyas , home decorations, shopping, fireworks, offering prayers(puja),gifts, feast and sweets.


Our honourable Prime Minister, Narendra Modi in his latest 70th edition of Mann ki Baat urged people to remember our jawans(soldiers) and go “Vocal for Local” while celebrating festivals.

Baba ka dhaba

While addressing the nation, Modiji began by welcoming people on the occasion of Vijayadashami. He asked the people to enlighten their home with lamps for reminiscing of the brave soldiers and security forces who are protecting the nation from external threats amidst the COVID-19 pandemic.

PM said in his monthly radio address that lots of festivals like Eid, Diwali will take place at this time of the year but also during these festivals, we have to remember our brave soldiers who have also stood at borders fighting for us, so that we would live in peace at our homes. We have to light a lamp at home, to honour these brave sons and daughters of the Mother of India.

Main cause to support Vocal for local:

This slogan “Vocal for Local” has become a trending topic to support anti-China notions. Being a neighbouring country India is the largest import market for Chinese products and also supports china in every possible way. But now is the time for India to look upon its economy by supporting herself. This slogan aims at encouraging more domestic product usage and boycotting Chinese products . Not only the usage but to also become the voice behind promoting these domestic products and encouraging its export to other countries. So this Diwali it’s our chance to win knowledge over ignorance. It’s our time to show our support towards domestic products and not those of foreign products. Its our one step closer to see India without Chinese products.

How can we go Vocal for Local ?

Now what vocal for local literally means is that, accepting our country made products or Indian products. You can say, more probably going SWADESHI, and boycotting VIDESHI. Vocal for Local, is much more to promote our domestic product for their export to foreign than to use them.

Recent activities to show support to “Vocal for Local”:

Like one of the recent, what has become “Vocal for Local” is that, the “Baba Ka Dhaba”, in Delhi. He got trending in just one to two days through our social media platform, by promoting and supporting him. Like that “Baba ka Dhaba”, we have so many like these, who have been affected in this pandemic . Not only they are suffering but along with them their family is also suffering because of the dependency. This pandemic has affected every life, especially the poor’s like street vendors whose daily wage was their only income of the day. There are many people like these, who need our support, to come at their ease and facing the world and success of their own. We can help them with money. We can help them as in promoting them so more and more people would come to know about their work and the cause.

What can we buy from local street vendors?

With the start of Diwali month, worldwide preparation for Diwali also begins at its peak. Street people begin to make a lamp of clay, handmade lanterns, handmade diyas, many handmade home decorative items, colours for rangoli and many more. All these handmade products are produced by our local people but what the other people do is that they buy those handmade products at less than the marked price and then sell them at a higher rate in order to make profit. And what the customers do is, to keep it with the trend, they buy from malls, multiplexes ignoring those of street vendors. This brings loss to those of street vendors. So on our part what we can try to do is that we can directly purchase these Diwali items from the street vendors and give them the exact marked price.

List of things that we can buy from local street vendors-

  • Firecrackers
  • Handcrafted decorative diyas
  • Handmade paper flowers for decorations
  • Paper lanterns

Addition to this, what else we can avoid is buying Chinese led lights to enlighten our homes. Besides buying these Chinese led lights we can light our homes with decorative diyas and candles. This will look natural and also will give instant beauty to your home.


This Diwali try to go local and boycott all the foreign products to support our India, to support our local street vendor and small scale businesses. Apart from purchasing products from local street vendors. We can also make products at home by ourselves and sell it to them at their reasonable price so that they would sell it at their marked price in order to gain profit. To promote them, or to become a voice for them we can take help of a social media platform like instagram or facebook and promote them with hashtags. These hashtags should be in favour of these vendors. So along with these hashtags they would be getting all the help and support.

Apart from helping these local vendors, we would be helping our own country to maintain its economy. Being vocal about our domestic products, we would be making a better place for the export markets in India and the foreign world. We would be successful in getting anti-Chinese products. With all these measures, we would light a lamp for our jawans(soldiers) who are at the borders protecting us so that we would celebrate Diwali at our homes safely.

November 12, 2020


  1. Swati Mathur says: November 16, 2020 at 8:22 am

    I completely resonate this. Vocal for local is our responsibility now. And as Diwali brings happiness and prosperity let’s spread it more and more.

  2. Seema Bardeskar says: November 16, 2020 at 12:00 am

    This pandemic has made local artisans suffer a lotm I totally agree in being vocal for.local and made this Diwali shopping for diyas from local artisans to support them.

  3. Surbhi prapanna says: November 15, 2020 at 10:05 pm

    This is such an amazing initiative by our prime minister modiji . With this we can not only support our local businesses but can improve our overall economy too.

  4. Preeti Chauhan says: November 15, 2020 at 6:52 pm

    The call advocating for ‘Vocal for Local ‘ is timely as the economy has undergone a crunch in the last year also the pandemic haS contributed to this economic slow down. Let us support our local goods and services .

  5. MeenalSonal Mathur says: November 15, 2020 at 4:29 pm

    Diwali is a festival to bring light in the world and it s surely good to dispel positivity and light starting from the inner circle. I too completely agree for the vocal for local.

  6. Snigdha says: November 15, 2020 at 1:16 pm

    I always support local vendors.. this is only not because of Chinese domination but also we should support the local vendors to make them earn during this pandemic.

  7. Alpana Deo says: November 13, 2020 at 7:26 pm

    “ Diwali it’s our chance to win knowledge over ignorance.” second these words. This post reminds me of my shopping trips with my mom when seeing the roadsides vendors selling Diya sand Joot baskets, I used to ask her to get it from them without bargaining as people usually go to big shops and shop from there so who will buy for these vendors?

  8. Cindy Dsilva says: November 13, 2020 at 4:07 pm

    Ever since I’ve come to India, I’m atna nibhar only. I go to the cheapest of shops and buy everything online. I have no qualms of showing off beautiful and expensive things that seem like a waste of money mostly.

  9. Harjeet Kaur says: November 12, 2020 at 10:07 pm

    I totally endorse the Vocal for local not because of Chinese domination but during this pandemic, the small local artisans and businessman are the biggest losers. We all should do our bit by buying from them and not haggle at all! We don’t bargain at showrooms but we do with the street vendors, isn’t it?

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